Martin Waxman Interview

April 15, 2011 Leave a comment

My professor of my public relations class was able to do an interview with Martin Waxman a while back.  Martin is the co-founder of Palette Public Relations Inc. in Canada.  He is an accomplished public relations practitioner with a lot of experience in the field.  In addition to being president of this corporation, he also runs a fairly popular blog focused on public relations work.

The things about Palette Public Relations that interested me were the principles that they hold and stand by.  They aim for simplicity, they never give up, and integrity.  These are all very practical and simple, yet profound principles to put forth as an organization.

Not a lot of public relations firms try to aim for simplicity.  Public relations is a complicated field, but Palette aims to simplify it and make their clients’ lives easier.

Never giving up is also very simple, holding true to the previous commitment, but it holds a lot of weight.  Even when they have all of the odds stacked against them and they just want to give in and throw in the towel, they hold strong and stick it out through the adversity.  This is a very commendable aspect of their company.

Integrity.  Sadly, integrity can be somewhat hard to come by in today’s workplace.  This is a vital aspect to hold on to, in my mind.  Integrity as a company-wide stance makes the audience much more receptive and honest with you as a company.  When someone opens up themselves to you, it is hard to not open up to them as well and not feel bad!

This interview has been a learning experience and it was definitely interesting to be able to see how technology can help us in our work.  Technology changes very rapidly and is advancing in leaps and bounds today, but we should embrace the change that is going on and use it to its fullest extent!


This Semester in Public Relations

April 14, 2011 Leave a comment

As this semester is coming to a close, this will be a list of ten things that I learned in my public relations class this semester.  There are only twenty-one more days until graduation, and I will be there, with my cap and gown.  The long awaited ceremony is almost here; the ceremony that signifies freedom, or rather, the adult life.  Without any further adieu, my list of ten things that I learned about PR this semester:

  1. Public relations is a demanding, but much needed profession.  Without public relations to maintain and restore the relationships between customers and businesses, fans and sports figures, celebrities and fans, we would all be put off and not be a fan of any business or person.
  2. There are many different things that public relations deals with.  From advertising to customer relations, public relations professionals handle a variety of aspects of businesses.
  3. Crisis management is a very important part of public relations.  There are many times that crisis management is needed in any type of business or organization.  Just last week, here in Lakeland, a toddler was accidentally served alcohol at a local restaurant; this restaurant now has a job to do in restoring and maintaining their public image.
  4. The two “types,” or places that a PR practitioner can work is either in a PR department inside of a company or at a PR firm which then contracts with other companies to perform their PR work.
  5. As I am a theology major with a minor in web and app development, I didn’t know much about PR before taking this class, so I learned a lot of fundamentals and details about the profession.
  6. There are many different types of media that public relations can be executed through, such as print, web, video, etc…
  7. Research is also a very large part of PR.  Research allows them to see what has worked and what hasn’t worked in the past!
  8. PR practitioners must be wary of what they release and what they say, especially when speaking about a certain person as there are laws governing slander and other derogatory remarks.
  9. Even sports and travel use PR in order to manage their relations with their customers and fans.
  10. Public relations isn’t just a job; once you become a PR practitioner, you live and breathe PR and will catch yourself thinking about it even though it may be the weekend!

Sports Publicity

April 13, 2011 1 comment

I have an upcoming presentation in my Public Relations class on the role of PR in sports.  I have embedded the section of my group’s presentation that I will be using for my presentation.

Sports Management

The role that PR Practitioners play in sports truly is vital.  As an athletic person that enjoys playing and watching almost any sport out there, I can see the various roles that sports publicists play.

Sadly, there are quite often professional and college athletes that are getting in trouble or being put into the media’s attention by something they’ve done or said.  Anyone can think of an athlete that they’ve heard some bad news on, whether it was steroid use, a misguided comment they’ve said, or anything else that can spread negative news through the media.  Sports publicists have to be on top of things in order to diffuse the bombs that are waiting to explode into the media.

Also, without sports publicists, many teams wouldn’t sell many tickets and would then not have as much money.  Sports publicists market ticket sales, concessions, booster goods, and other ways to help the club.  On top of this, they help in managing sponsorships for the teams.

Sports publicists have many different things that they deal with and many different hats that they wear in their jobs and all of them are very important to everyone involved.  Being that sports in America generate a gross annual revenue of $150 billion, we can see how big the industry is.  Sports publicists are the ones that make the industry so large!

Apple… A Lunch Snack or the Newest Gadget?

April 11, 2011 3 comments

Apple is making itself a name.  The company, in this respect.  A few years back, Apple was a little known company offing alternatives to the usual Windows computers.  These days, when someone mentions Apple, the first thing most people think of is the iPhone.  Apple’s marketing strategy is aggressive.  They attack their competitors, sometimes making fun of them, but for the most part, it has succeeded.  Maybe.

Although the iPhone and iOS has gained a great deal of the smartphone market in the past few years since its introduction, Android, Google’s smartphone operating system has since overtaken iOS.

Apple only allows itself to develop and release phones with its iOS operating system running on them whereas Google has multiple manufacturers who each have a few phones that run Android.  Because of this, it would be expected that Google would beat out Apple in the smartphone market, but it is projected that Android, released in 2008 will soon overtake Nokia to become the largest phone operating system in the world.

The battle between Google and Apple is reaching epic proportions and unless Apple is devising a genius plan, it seems that Google is going to prevail!

Sony, Microsoft, Nintendo… What Do We Do?

April 11, 2011 1 comment

A good percentage of people play video games on a regular basis.  Anyone who has had to decide on a new gaming system has seen, whether they knew it or not, the tactics and prospective audiences of each company with its system.  Each company is aimed at a different age group and they tailor their systems towards those groups.

Sony, with its Playstation 3, the latest console in the family, tailors to more seasoned gamers but offers different accessories and games to appeal to more families and younger people.  Early on, the price of the console kept it from becoming a big hit outside of those who were already set on getting it.  Now, prices have dropped and made it applicable to younger and older alike.

Microsoft has the Xbox 360 as its latest console.  This, like the Playstation, is meant first  for seasoned gamers and has similar accessories to make it more family friendly.

Nintendo, with its Wii and DS handhelds, caters to younger gamers with more cartoon-like games and handhelds with kid-friendly games.

With each company comes its own marketing strategy in order to market to the right section of the population that their system is aimed at.

The Infection……

April 11, 2011 3 comments

If you have been on the Southeastern Campus in the past week or been on any one of the other thousands of college and university campuses that host Humans Versus Zombies (HVZ), you have probably seen some interesting, sometimes humorous situations.

HVZ is, in summation, a giant, week-long game of tag.  There are two sides, the humans, and the zombies.  The zombies attempt to tag the humans through chasing, ambushing, or just sneakiness.  The humans, on the other hand, try to stun the zombies and get away through shooting them with nerf guns or hitting them with balled up socks.  This is where it gets a little hairy.

For a university, they don’t really want dozens of people walking around their campuses with guns, whether they are fake or not.  At Southeastern in particular, the game creates community any way you look at it.  Whether you look at it from an outside perspective, you talk to others about what you’ve seen, sometimes people you wouldn’t normally talk to.  From the other side, players create community within the game.  Whether it is humans forming makeshift troops to get to class safely or humans and zombies conversing in safe zones about the latest happenings, people talk and create friendships that would never start otherwise.

In my own experience, HVZ has created a few friendships and strengthened a few friendships of mine.  Some people that I would have never had a reason to talk to, I now have something that relates us to each other and something to create conversation, and in turn, friendships.

There has been a lot of negative talk about the game over the past two semesters, mostly from people who have been disturbed or annoyed by those playing.  However, this is like any other event, but in many ways, much more difficult to organize and govern.  The two sessions that have been played in the past two semesters have gone extremely well for a brand new event on the campus that requires a great amount of coordination, hard work, and dedication by the moderators.

As the next semester comes upon all of those at Southeastern, many are hoping that HVZ will continue to thrive and continue to be improved for all of those involved as well as those who aren’t.

From the University’s standpoint, it can be looked at as being a nuisance, but from a student’s standpoint, it is a harmless, fun, enjoyable, and community-building game.

TEPCO’s Troubles

March 29, 2011 1 comment

Nobody in the world has a bigger job to do than those at Tokyo Electric Power Company.  The disaster that has unfolded over the past two weeks has put millions of people in danger and has yet to come under control.  Scientists have predicted that the situation is growing more and more out of control as the days go by.

TEPCO’s reputation and future is on the line.  If the radiation from the downed plant spreads much more, there are likely going to be officials who protest against the use of nuclear power in the future.  From Chernobyl now to Fukushima, disasters with these plants are eminent and those living in the remote proximity of them are at risk.

Following this disaster, like any tragedy, the PR workers with TEPCO have their work cut out for them in order to salvage the reputation of not only TEPCO, but also nuclear power in general.