Home > PR Connections, Public Relations > Starbucks… The thing to do?

Starbucks… The thing to do?

What is it about Starbucks that makes it stand out from the rest?  What is it about it that makes people go back multiple times a day and some not able to even start their day without a cup?  Is it the soft ambient music, the low lighting, the plush chairs, or just the legacy?

Everyone has been to Starbucks and most people know someone who is addicted to it.  The marketing team behind Starbucks is doing a great job at creating customers who come back again and again.  Loyalty is the key behind a successful business.  If you can get someone to come back again and again, you can build a thriving business.  Please one person and they share their experience with their friends.  This is what we have seen with Starbucks in the past few years.  It went from a small coffee shop to a worldwide attraction!

Everyone has their own place for Starbucks, whether it be the stop on the way to work every morning or the treat for every once in a while or the place to study overnight.  All of these people got there because of a solid marketing strategy.

  1. April 7, 2011 at 7:51 pm

    WOW! Yes, you are so right about this. I mean really what is so great about starbucks? I guess the image of your company really means a lot. I mean friends are always going to tell friends. Plus it depends on the people who are working at starbucks, I have never heard a single complaint about them. They always are friendly and welcoming when walking in there. This has a huge impact on people. I like your post it really shows how important your image is BECAUSE people are going to tell other people.

  2. April 15, 2011 at 8:54 pm

    Starbucks is amazing. Who doesn’t love Starbucks? I feel like it’s a sin not to. Personally I think their bacon egg and cheese sandwiches are the most delicious ones on the face of the planet. This is a great post about the company and how well of a job they do at marketing and luring people in. It’s definitely working and I don’t think it will ever stop.

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