Home > PR Connections, Public Relations > Apple… A Lunch Snack or the Newest Gadget?

Apple… A Lunch Snack or the Newest Gadget?

Apple is making itself a name.  The company, in this respect.  A few years back, Apple was a little known company offing alternatives to the usual Windows computers.  These days, when someone mentions Apple, the first thing most people think of is the iPhone.  Apple’s marketing strategy is aggressive.  They attack their competitors, sometimes making fun of them, but for the most part, it has succeeded.  Maybe.

Although the iPhone and iOS has gained a great deal of the smartphone market in the past few years since its introduction, Android, Google’s smartphone operating system has since overtaken iOS.

Apple only allows itself to develop and release phones with its iOS operating system running on them whereas Google has multiple manufacturers who each have a few phones that run Android.  Because of this, it would be expected that Google would beat out Apple in the smartphone market, but it is projected that Android, released in 2008 will soon overtake Nokia to become the largest phone operating system in the world.

The battle between Google and Apple is reaching epic proportions and unless Apple is devising a genius plan, it seems that Google is going to prevail!

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  1. April 13, 2011 at 1:05 am

    I like your blog! Esp since I do have the Iphone 4 and I love apple. It is true apple was not well known in prior to the Mac laptops and the Iphones but it there selling strategy is definitely working.

  2. April 15, 2011 at 8:06 pm

    This is a really good post. I just got an iPad 2 for my birthday last week and I definitely understand this whole area more. Apple opened a whole new world for smartphones and tablets, breaking through with the iPhone and iPad originally, it opened the doorway for all these other companies to come through with their own creations. Now we see the Google phones and Android’s everywhere as well. It’s good for the industry so that Apple doesn’t remain a monopoly, but if Google doesn’t win, it will be very surprising. Google seems to own everything.

  3. April 15, 2011 at 11:00 pm

    This is a great post! I’ve always said that Google and Wal-Mart are going to take over the world, which in all reality isn’t that far from imagination. Apple has great products but I think one day Google will buy out apple. As ridiculous as it sounds I think it could possibly happen in a good 5 years.

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