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Sports Publicity

I have an upcoming presentation in my Public Relations class on the role of PR in sports.  I have embedded the section of my group’s presentation that I will be using for my presentation.

Sports Management

The role that PR Practitioners play in sports truly is vital.  As an athletic person that enjoys playing and watching almost any sport out there, I can see the various roles that sports publicists play.

Sadly, there are quite often professional and college athletes that are getting in trouble or being put into the media’s attention by something they’ve done or said.  Anyone can think of an athlete that they’ve heard some bad news on, whether it was steroid use, a misguided comment they’ve said, or anything else that can spread negative news through the media.  Sports publicists have to be on top of things in order to diffuse the bombs that are waiting to explode into the media.

Also, without sports publicists, many teams wouldn’t sell many tickets and would then not have as much money.  Sports publicists market ticket sales, concessions, booster goods, and other ways to help the club.  On top of this, they help in managing sponsorships for the teams.

Sports publicists have many different things that they deal with and many different hats that they wear in their jobs and all of them are very important to everyone involved.  Being that sports in America generate a gross annual revenue of $150 billion, we can see how big the industry is.  Sports publicists are the ones that make the industry so large!

  1. April 15, 2011 at 7:40 pm

    Now that I’ve read this I think I’ll just skip your presentation Cody. HA! Just kidding. It was great to read this and get a preview of what you’re going to be presenting on in class. I’m excited to see more of what you have to say about it.

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